Expand City Hive’s customer base and consumer engagement through mastery of digital channels. You will work with our development, design, and creative marketing teams to establish a scalable expansion strategy, design content, execute campaigns, and analyze results across email, social media, web, push, and in-app notifications. You will be expected to have expertise in customer acquisition, data analysis, and digital marketing platforms.
The Details:
- Develop and execute strategies to expand consumer acquisition and engagement across all digital and online channels
- Manage our digital footprint (email, social media, web, push and in-app) to ensure engaging, metric-driven content
- Manage performance targets to achieve KPIs within budget
- Regularly update KPIs and dashboards demonstrating our performance; analyze results and provide learnings and recommendations to improve the performance of new campaigns and concepts
- Serve as the expert for our third party digital platforms, tools, and partnerships; stay on the pulse of which tactics and tools are new and emerging to improve our digital marketing activities
The Candidate:
- Curious, Odd and Fearless
- Direct, hands-on experience developing, planning, launching, and analyzing digital campaigns
- Strong familiarity with performance marketing metrics and reporting
- Hands-on experience with digital marketing platforms, CRM software.
- A deep understanding of digital UX and eCommerce conversion funnels; experience setting up and analyzing A/B tests and landing pages
- Experience creating and managing paid media campaigns on Google AdWords, Facebook Ads Manager, etc. Strong communication and collaboration skills, and innate discipline to work independently
