1. Social Media Ads
1. Facebook Ads.
With nearly three billion active users and a vast array of advertiser tools that allow you to curate your audience, Facebook is and remains the largest social media platform on the planet. As such, it should be one of the first places you look when you delve into paid advertising.
Facebook’s array of advertiser tools allows you to target not only those who already shop on your eCommerce site, but those who you think would like to shop on your online store. Additionally, with a multitude of payment options and budget controls, you can advertise on your terms only to those most likely to purchase from your store. Plus, thanks to Facebook Pixel, it’s easy to install a tool onto your website that can track customer interactions and select them for future advertising. All of these tools together make Facebook advertising a must for those looking to increase their website traffic and sales.
Just like Facebook, Instagram is a platform with over one billion users and has many advertiser tools built into the platform. With Instagram for businesses, you can easily create and upload sets of ads that will appear for the users most likely to interact with your business.
2. Instagram Ads.
Additionally, since Facebook owns Instagram, they have created one unified tool to manage both accounts: Meta Business Suite. With this platform, it’s easy to not only create and manage your advertisements but also to manage both accounts as a whole from one simple dashboard.
2. Social Media Engagement
80% of Americans use Social Media
For your business, social media isn’t only about advertising. In order to make sure that social platforms place your ads in front of the right audience, it’s crucial to build an organic social media following of customers that know and trust your brand.
Not only does having a social media presence means that you’re able to interface directly with your customers, but it means that you’re able to discover the topics, drinks, spirits, and promotions that your customers are most interested in! With that information, it makes it simple to learn what your customers are most likely to purchase, that way, you can run promotions simply and efficiently that drive high levels of website traffic and sales.
3. Google Ads
As a business owner, sometimes pragmatism is the best course of action. When you have a million things on your plate, it’s not always productive to add another, and sometimes, if you can’t give that new addition the care it deserves, it can even be detrimental.
1. Search Engine Marketing
As business owners ourselves, we know how hard it is to balance the necessary tasks to run a successful business. That’s why we provide City Hive AutoPilots, automated marketing campaigns that run across channels and provide you with profits without you investing your most valuable resource: time. Autopilot increases engagement with your customers by automatically triggering emails, push, or text notifications based on specific user actions. To learn more about Autopilots, click the button below!
2. Visual Ads
Search engine marketing is a major part of the Google Advertising platform and, when used properly, can be an incredibly powerful method of driving traffic to your website.
By using Google Ads’ search engine marketing platform (built-in to Google Ads), you’re able to place your website at the top of search results for specific keywords that you define, at your budget. Have a competitor? Or a search term that you think potential customers will look up? You can place yourself above all of the organically generated sites that would normally be the only ones that appear.
4. Run Website Exclusive Sales and Promotions
Sales and promotions are a great way to drive traffic to your business as a whole, but they are not always great at driving customers to visit your website, especially if that is something that is outside of their normal routine.
"The key is converting in-store traffic into online customers"
The key is converting in-store traffic into online customers who are statistically proven to purchase products at an increased rate, that’s why you should promote sales that only affect your online customers in order to entice customers to make the switch. Importantly, once customers make one purchase online, they are exponentially more likely to make a second purchase, and a third purchase, and so on, because they have been demonstrated the ease and convenience of online shopping. Particularly in the alcohol industry, where ordering online is not yet completely normalized, giving your customers a good first impression will pay dividends in the long run.
5. Post Blogs and Recipes
"The key is converting in-store traffic into online customers"
Your customers are not only invested in your business as a place to buy certain products. Believe it or not, customers have been proven to be more interested in businesses that provide a complete experience to their customers, and one way you can do that is through posting written content and recipes.
Your customers trust your judgment and want to hear more about what you have to say, so provide that insight to them and make sure to include calls to action at the end of your articles and recipes to purchase key components to drive additional sales!
